Description
What is ASO?
It is just like Search Engine Optimization (SEO) which is for websites, only app store optimization is for mobile apps. The function of optimization is to improve the visibility of a mobile app and to do a mobile app marketing in an app store such as App Store for iOS, Google Play for Android, Windows Store for Windows Phone or BlackBerry World for BlackBerry.
To be more specific, the optimization process ranks apps via keyword search in the store and pushes the app into top charts when it has got it right. Because the app is not at the top of the charts it is now more likely to drive more downloads.
The key is to make your app as visible as possible to your potential users. Sounds simple right? optimization is two-fold, you need to find out the words that your potential users are searching that relate to your app and secondly, your app must look inviting.
In this course we would know how to do the full app store optimization or how to to your mobile app marketing to rank higher in google play!
Who this course is for:
- Apps creators and google console accounts owners!
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