Persuasion Engineering: How to Sell your Ideas & Get Consent
Description
"The ability to deal with people is as purchasable a commodity as sugar or coffee and I will pay more for that ability than for any other under the sun." John D. Rockefeller
So what is persuasion? It’s the ability to get someone else to do what you want him or her to do, whether by reasoning, urging or inducement
The Key to effective persuasion isn’t to concentrate on what you want to get from the other person. Power persuaders know that the secret is to focus on what you can give to the other person- understanding that when you give people what they want, they will give you what you want
Persuasion is a form of influence. It is the way to get people to agree with an idea, attitude, or action by rational and emotional means.(Wikipedia)
What happens if you had more influence? Would you say that you would be able to get a better job, make more money and lead a more fulfilling life? Your way?
Learn and apply effective behavioural and psychological tools for engineering consent and develop your ability to influence and persuade. Make it a commodity of yours.
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