Social Media Marketing | How To Grow Your Business -2018
Description
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
Online communities are the quickest way to find new customers and reach like-minded people. With platforms such as WordPress, Facebook, or Twitter, it's easier than ever to create an online community of your own. But it's important to know how to engage visitors in the right way. Your online audience can be your best advocates—and help you attract more fans and followers. In this course, i will show you how to turn an online audience into a true community.
I walk you through strategies for the most popular social media tools, like Facebook and Twitter, and free and paid tactics for gaining followers and growing your community. Plus, get tips on creating and sharing content that keeps your audience engaged.
TOPICS COVERED IN THIS COURSE:
Module 1 – Introduction
- Introduction
Module 2 – Introduction to Community Building
- What is online community building?
- Examples of online communities
- Build a community organically
- Online tools for building community
Module 3 – Building Your Online Communit
- How to build your online platform
- Use social media to build community
- Best practices for community building
Module 4– How to Grow Your Online Community
- Importance of consistency and scheduling
- Use content to grow your community
- How to create engagement online
- Find your brand advocates
- Create buzz around your community
- Paid vs. unpaid tactics for growth
Module 5– Measuring Your Success
- How to scale your community
- How to measure your community's growth
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So join us on the other side and learn how to master the science and art of Social Media Marketing and Online Marketing!
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