PPC Advertising Strategy for all Platforms
Description
This course will introduce you to PPC advertising from the tactical perspective of a digital marketer and the high-level perspective of an MBA.
Learn how to:
Learn how to:
- Plan and execute a PPC advertising campaign as an MBA would
- Executive PPC advertising across numerous channels including Google, Twitter, Facebook, YouTube, etc.
- Optimize a cost-effective PPC advertising campaign
- Integrate PPC advertising into the overall marketing plan, marketing budget, and marketing calendar
- Evaluate advertising as an MBA would
- Outsource certain aspects of PPC advertising
- Develop a campaign that gets results
You'll also learn some essential tactics, such a keywords, negative keywords, and A/B testing.
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