Fundamentals of Marketing
Description
Fundamentals of Marketing covers the core concepts in a very simple manner. The concepts covered in this course are as following:
1. What is Marketing?
2. Difference between Marketing and Sales
3. Marketing Mix - 4Ps of Marketing
4. Needs, Wants and Demand
5. Meaning and Imporatnce of Marketing Research
6. Consumer Behaviour
7. Market Segementation
8. Brand
9. Product Life Cycle
10. Advertising
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