Business Model Canvas (Basics)
Description
Why Should I Take This Course?
Do you want to create products that actually make money? Well, you need just two things: a product and customers. If it only were that easy…
Many product managers, entrepreneurs and innovators focus on engineering really awesome products … and then struggle to find customers who want to buy them. One missing piece on the road to success is the business model. But writing business models has traditionally been hard and taken weeks or months to do.
The Topic of this Course
This course will teach you a simple, but powerful tool to quickly sketch business models: the Business Model Canvas.
The Business Model Canvas allows you to draft new business models in hours or even minutes! It is a visual representation of a business and is thus much easier to understand than traditional 100-page-business-plans. It also helps you to think about the important parts of your business model in a structured way. There are countless applications of this tool in various practical methods.
What You Will Learn
This course will teach you what the canvas is and how to sketch a business model with it. It will build a foundation, so you'll be well equipped to take advantage of further courses diving deep into certain applications and methods (these applications and methods are not part of this foundation level course). Here is what you will learn:
- What is the Business Model Canvas?
- Why do we Need It?
- How does it compare to More Traditional Business Models?
- How to Fill in Each of the 9 Building Blocks?
- How Do the Parts Fit Together?
- How to Do a Rough Revenue Estimate?
- What does a Full Business Model Look Like as a Canvas?
- How to Sketch Your Own Business Model?
Your Instructor
Matthias Orgler is an experienced consultant on business model generation and product innovation. In his job he ensures that ideas earn revenue and become a market success. From scouting innovations in Silicon Valley he got a feeling for business models and markets. He has advised international companies large and small and applied a broad variety of methods that turn ideas into successful businesses.
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