Walk Like A Brand
Description
Everyone is talking about Branding these days! But with so much talk, from traditional marketers to everyday people, there is a lot of confusion about what a brand is!
The sad reality is most explanations of branding are incomplete or inaccurate! Even seasoned marketing pro's have a hard time getting their non-businessminded co-workers on the same page.
Well, this is "branding for the rest of us"!
In this course you will get a full, complete, and memorable understanding of what branding really is.
By now we should all understand this: your brand is not your logo, nor is it your product, your product design, color palette, or business collateral. Your brand is much, much bigger than these visual assets, and it's the key to your business' longevity.
- Learn how to connect deeply with your audience
- Understand why consistency and alignment are vital
- See how "companies do not create their brand; their audience creates the brand"
- Get explanations as to where confusion about branding likely stems from
- Learn the top four sources of brand misalignment
- and so much more!
Presented by Everett Bowes, a best-selling Instructor, this 45-minute course is densely packed with insight and information.
Each lesson is downloadable, and shot with great lighting, audio, text reinforcements, and captions, so it's perfect for native English-speakers as well as ESL students.
Don't get left behind!
Do you have a five-sided definition of what a brand is? Is your explanation of branding easy-to-understand, apply, and remember? If not, join us as we unpack what it means to "Walk Like A Brand!"
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